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TopTenREVIEWS Reports Worldwide Pornography Market at Least $97 Billion; Every Second 28,258 Internet Users View Pornography

OGDEN, Utah (BusinessWire EON) March 12, 2007 --     Every second $3,075.64 is spent on pornography, 28,258 Internet users view pornography and 372 Internet users type adult search terms into search engines.

Previous numbers put the worldwide revenues for pornography at $57 billion for the year 2003. The worldwide revenues of the pornography industry today equal more than the revenues of the top technology companies combined - Microsoft, Google, Amazon, eBay, Yahoo!, Apple, Netflix and EarthLink.

TopTenREVIEWS' entire report on the worldwide pornography industry can be found at: www.toptenreviews.com/pornography.

Net Nanny from ContentWatch Inc. won "TopTenREVIEWS Gold Award" for being the best Internet filter software, followed by CYBERsitter from Solid Oak Software as the Silver Award winner and CyberPatrol from SurfControl plc as the Bronze Award winner. The complete Internet filter software review can be found at: http://internet-filter-review.toptenreviews.com.

As part of the Internet filter review, TopTenREVIEWS has included educational articles, including "Internet Safety Tips" and "Pornography Statistics."

"These statistics are the most accurate and complete report of the worldwide pornography industry to date," said Jerry Ropelato, CEO of TopTenREVIEWS. "The revenue numbers worldwide are actually higher, but finding documentation for countries outside the top 20 is almost impossible."

For its report of the worldwide pornography industry, TopTenREVIEWS researched more than 10,000 sources, including Web sites and statistics, and reports from international media, from the pornography industry and from anti-pornography organizations.

Internet Search Statistics

The TopTenREVIEWS report details 20 search keywords related to the pornography industry. Between 2005 and 2006, searches for the terms "adult dating," "sex ads" and "adult sex" increased the most, growing by 622 percent, 382 percent and 301 percent respectively. The No. 1 searched term, "sex," was searched more than 75 million times in 2006, an increase of 7 percent compared to 2005.

Searches for the terms "porn," "free porn," "cyber sex," "playboy" and "nude" decreased in 2006 slightly, but none of the terms decreased more than 26 percent compared to 2005.

A preponderance of men searched for the terms "porn," "free porn," "playboy" and "teen porn" in 2006 with the percentage of men searching for these terms being 96 percent, 97 percent, 86 percent and 82 percent, respectively.

Women more frequently searched for the terms "adult dating" and "adult sex" with searches for these terms both at 64 percent.

The Top Video Pornography Producing Countries

The United States is the top video pornography producing country, followed by Brazil, The Netherlands, Spain and Japan. Within the United States, Los Angeles, Las Vegas, New York, Chicago and San Francisco are the most notable cities within the pornography industry.

Pornographic Web Pages by Country

The United States has produced the largest number of pornographic Web pages on the Internet with more than 244 million Web pages with pornographic material. Germany is second with 10 million pornographic Web pages, followed by the United Kingdom with 8.5 million and Australia with 5.6 million.

Income Demographics of Users of Pornography on the Web

Most Internet viewers of pornography tend to be those with higher incomes. In fact, the highest percentage - 35 percent - of viewers of pornography on the Web are those who earn $75,000 per year or more. The next highest segment - at almost 26 percent - is those who earn $50,000 to $75,000 per year in income. The lowest group of Internet viewers of pornography - 6 percent - is those earning incomes of less than $15,000.

More information about TopTenREVIEWS report on the pornography industry can be found at www.toptenreviews.com/pornography.

TopTenREVIEWS conducts independent reviews of products in software, hardware and Web services categories. For each category reviewed, TopTenREVIEWS includes its signature comparison matrix that provides the consumer with an all-in-one chart to compare each product's ratings, pricing, features, customer support, etc. In addition, the review team provides detailed analysis of each product so consumers can see the methodology behind the ratings given.

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About TopTenREVIEWS

TopTenREVIEWS is the leading review Web site, featuring expert reviews of technology and entertainment products and services. TopTenREVIEWS.com provides free access to in-depth reviews, side-by-side feature comparisons, industry-related news, articles and qualified links related to software, hardware, movies, video games and Web services. The site has reviewed more than 150 categories of products and services with more than 600,000 Web pages of content. Included in the site are 200,000 video game reviews and 500,000 movie reviews. TopTenREVIEWS ranked No. 3 on the Rising Star list of Deloitte's 2006 Technology Fast 500. For additional information, visit www.TopTenReviews.com.

TopTenREVIEWS and TopTen are trademarks of TopTenREVIEWS Inc. All other names are used for identification purposes only and may be trademarks of their respective owners.

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