Reserve, Register Domain Names - Web Hosting Registration

Optimost Launches 'Website Testing on Steroids' in UK

New York, NY (PRWeb) February 6, 2007 -- Optimost, the New York-based pioneer in comprehensive real-time webpage testing solutions, today announced the launch of its UK office. The announcement was made at the Technology For Marketing and Advertising show in London. The new office will be headed by Greg Kelton, who was formerly Director of Business Development and Client Services at web analytics firm, Coremetrics.

Described by one commentator as 'website testing on steroids', multivariable testing surpasses traditional A/B testing by enabling website owners to test multiple combinations of text and graphics simultaneously, identifying the optimal page design from millions of possible permutations. In the U.S., major consumer Web sites such as Ask.com, Earthlink, Delta Air Lines, Real Networks, and Time Warner have seen their conversion rates increase by anywhere from 20-45% by using Optimost solutions.

"Multivariable testing can have a massive impact on the profitability of e-commerce websites," said Kelton. "We tested a number of elements on a product page for Time-Life recently and the winning creative boosted shopping carts by 75%. This converted to a seven-figure increase in annual online sales."

Results from Optimost's 'Website Optimization Best Practices' research, conducted across more than 150 websites, show that while testing components on each website is a unique process, certain results remain constant. Navigation tools should be unambiguous and instructional copy as well as requests for information should be kept to a minimum.

"The European e-commerce marketplace has expanded at a similar rate to the U.S. market, but many European marketers have yet to tap the power of today's most advanced Internet marketing tools and services," explained Optimost CEO Mark Wachen. "As we expand throughout Europe, we look forward to demonstrating how a wide scope of businesses can refine their conversion rate strategies with the most advanced testing solutions available."

Optimost's UK office will serve as the hub of the firm's operations throughout Europe. Prior to its UK launch, Optimost has worked with European clients such as Reed Business Information, Rackspace, and Tiscali.

Optimost will be demonstrating website optimization solutions at stand D5, Technology For Marketing and Advertising, Earls Court, 6th & 7th February.

Optimost's white papers on multivariable testing and success stories are available to download at www.optimost.com.

About Optimost:
New York-based Optimost is a technology and services company specializing in comprehensive real-time testing and conversion rate marketing. Pioneers in the field of multivariable testing, the firm is able to create and test virtually limitless permutations of copy, offers and layouts in the time it takes to conduct a standard A/B page comparison test. By combining real-life response data with information about which variables were displayed in the test, Optimost clients are able to determine how much each individual Web site element contributes to the overall response rate. Client Web pages can then be optimized further based on the combinations of most positive individual site elements. Optimost clients include: Interactive Corp., Lillian Vernon, eDiets, Time Warner, Delta Airlines, Earthlink, and RealNetworks. For more information, please visit www.optimost.com.

Press Contact
For more information on Optimost, please contact John Roderick at 631-656-9736.

# # #

MORE ARTICLES:

Cheap Domain Names, Hosting & Registration is Easy to Find Now Days
So you have a dream for a web site, an exciting idea or something you want to accomplish on the web Well in order to get started on the exciting Internet you must first find a domain name and hosting provider

Domain Name and Web Hosting Hell
Does GoDaddy really suck?I am in the process of registering more and more domain names so it seems natural to look for the best pricing deal.Registering multiple domain names can add up quickly, especially if you register both the NoDashVersion.

.ME Registers 50,000 New Domain Names in Open Registration
The .ME Registry officially opened for live, real-time registrations July 17, 2008 and was met with huge international demand. More than 50,000 new me domain names were registered in the first two days.

Internet Domain Registration - Establishing and Transferring Your Domain Name
If you're in business, one of the most important things to you may be your ability to establish an internet presence. Operating some type of functional web site for your business helps your customers find you, can present additional marketing opportunities through e-commerce, and offers advertising opportunities that you can not get elsewhere.

DiscountASP.NET Expands Global Reach for ASP.NET Web Hosting Services with European Data Center
DiscountASP.NET, a leading innovator in ASP.NET hosting, announces expanding their global reach into Europe with a new data center location in London, UK.

DiscountASP.NET Named Best Hosting Service by asp.netPRO Readers for Third Consecutive Year
For the third consecutive year, ASP.NET hosting and SQL hosting leader, DiscountASP.NET announces receiving the "Best Hosting Service" title in asp.netPRO Magazine's 2007 Readers' Choice Award.

Start Your Home Base Business With A Domain Name And Web Hosting
So you want to start an internet business where you can work at home and make tons of money The first part is easy to do

Cheap Internet Hosting, Business Web Hosting - Choosing The Right Web Host Package
With literally hundreds of web hosting providers competing for your business, it may be confusing to find the one that's right for your web site. A few key considerations can help you narrow down your choices to the most affordable and best options to meet your personal, professional or business web page needs.

Free Domain Name & Cheap Web Hosting Review
Free realm names and cheap mesh hosting plans are all since the web! In fact, slick are thousands and thousands of lattice hosting providers, universe wide, that advance unrecompensed crown names & cheap web hosting.

Website Domain Name Registration Services from Access IT Solutions
Before you start building a website, choosing the right domain name is an important thing to do. Website domain name registration is necessary to have a website. The names are important because they enable clients or potential customers to know about your business or organization.

Domain name registration is the first step to build a website
In the era of internet, while even the smallest of the business entities thrives for an online presence, it is necessary to understand the starting steps of the process. The online presence of your business is marked by the website that you have and the domain name is the name and address of that website.

New Review Website for Web Hosting Services Web-Hosting-Info.com Launched
Known for websites such as FaxCompare.com, PBXCompare.com and Email-Marketing-Options.com, Zilker Ventures launches its newest comparison and review website for web hosting services, Web-Hosting-Info.com.

Internet Domain Registration – Top 10 Most Frequently Asked Questions on Domain Name Registration
Here are the top ten most frequently asked questions regarding on Internet domain name registration:Q1. Which characters are allowed in Internet domain names?A: For normal ASCII domain names, the letters a-z, the numbers 0-9, and one special character, the hyphen or dash "-".

How to Select a Domain Name and a Web Host
The domain name for a web site should be relevant to your business and easy to remember With several thousands of domain names being sold each day, it can be a challenge to find the appropriate domain name for your company

Domain Names and Web Hosting
Experienced webmasters know the value of a good and "sticky" domain name. Ever since Google started ranking higher and giving more weight to web sites which use relevant keywords in the domain name. A clear example can be seen after running a quick search using the term "SEO".