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Local Visionary and Entrepreneur Hosts Free Personal Development and Book Release Event

Detroit, MI (PRWeb) January 26, 2007 -- "I'm starting with the Man in the Mirror. I'm asking him to change his ways."

When Michael Jackson wrote the number one hit, "Man in the Mirror," almost 19 years ago Detroit native Hajj Flemings was a 16-year-old junior at Roseville High School. Now 35, he's a successful entrepreneur and educator who has written an innovative, new book that deals with the man or woman in the mirror, YOU.

"The Brand YU Life," has already created a positive buzz with advanced-copy readers and Flemings has garnered their support to host a free personal brand development and book release event that boasts fun, re-evaluation of life goals, networking for all attendees.

"The Brand YU Life" is about taking the reader through his or her own personal journey of discovery. It asks the reader to explore strategies in re-thinking who you are and provides readers with the tools to establish or re-establish their own personal brand attributes. The book focuses on passion, mission, understanding your life work and notes that even the most successful companies, athletes, performers and business moguls recognize that branding is indispensable.

"We now live in a time where the global economy, corporate downsizing, new technology, cheap labor and a host of other factors make it difficult for people to maintain market competitiveness."

"The graduating college senior often has no entry-level prospects, salaried employees are being forced to take buy-out packages and Michigan has the worst economy in the nation. "The Brand YU Life" illustrates why making a personal investment in yourself or simply reevaluating your professional positioning is vital to your livelihood," said Flemings.

The Brand YU Project Personal Development and Book Release Event will be hosted at The Biegas Gallery, 35 Grand River East in Detroit, on Saturday, January 27, 2007 from 5-7 p.m. Attendees can expect personal branding exercises, give-a-ways, hors d'oeuvre, and the first autographed copies of "The Brand YU Life."

Hajj Flemings is a graduate of Michigan Technological University where he earned a Bachelors Degree in Mechanical Engineering and his MBA at Lawrence Technological University. He is a Lecturer at Michigan Technological University. Flemings currently resides in Belleville, Michigan with his wife Kasandra.

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