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Automation Alley Announces Third in CompanyCrafters Series 'Go-to-Market Strategies for New Products and Services'

(PRWeb) January 10, 2007 -- Over the series of four seminars, CompanyCrafters is walking through the science of business planning teaching a repeatable set of methods and best practices for launching successful businesses. The third seminar in the series titled "Building a Powerful Marketing Execution Strategy" will take place on January 23rd, 2007 at Automation Alley's headquarters.

Critical success factors in winning customers and building market share are the go-to-market strategies new businesses deploy. This seminar will layout both the strategic and tactical planning that goes into building marketing strategy including pricing, positioning, message, and marketing execution. Attendees will leave this seminar understanding the fundamental elements required to successfully introduce a new product to market.

This third seminar in the CompanyCrafters series follows the first two very well attended seminars on analyzing the market opportunities and selecting the optimal business models for new products and services. One final additional seminar is planned in the series for March 13th, 2007 entitled "Financial Modeling and Financing Your Business".

The cost for each event is $35 for Automation Alley members and $75 for non-members. The seminars will be held at the Automation Alley headquarters at 2675 Bellingham Drive in Troy, Michigan, with registration starting at 8:00 AM and the program running from 8:30 - 10:30 AM.

Contact the Automation Alley Resource center at (800) 427-5100 to register.

About the Automation Alley Technology Center
Located within Southeast Michigan's global technology cluster, the Automation Alley Technology Center leverages businesses, educators and government to help entrepreneurs bring new technologies to market quicker and more efficiently. Automation Alley Technology Center assistance includes pre-seed and commercialization funding, business plan and strategy development support, as well as a powerful network of experts and mentors. More information at www.automationalley.com.

About CompanyCrafters
Led by veteran technology entrepreneurs and CEOs, CompanyCrafters is a management consulting firm that focuses on new-venture launch and corporate spin-outs. CompanyCrafters works with corporations, venture capital firms, research institutions and entrepreneurial teams to plan, launch and grow market-leading new ventures. More information at www.companycrafters.com.

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